The Gatherers

The Gatherers, a New Zealand-based floral studio, specialises in arrangements that embrace and celebrate the natural environment. We were asked to create a new brand identity to elevate and enhance the work the studio produces, and to better represent their aesthetic.
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The application of the new identity seeks to enhance rather than overpower the arrangements it sits alongside; incorporating the soft warm tones of various uncoated paper stocks, natural cotton ribbon and embossed elements to subtly introduce texture. A layered approach ensures the brand is embedded throughout the customer experience, with considered details like the tear-off notecard section of the custom folders.


Folio photography by Shelley Horan


The Gatherers
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The Gatherers

The Gatherers, a New Zealand-based floral studio, specialises in arrangements that embrace and celebrate the natural environment. We were asked t Read More
1,066
6,858
119
Published:

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