Email Design for Robert Bosch Hermosillo
BRIEF
Create designs, templates, and email assets for Internal and Corporate Communications at Bosch.
Challenge: Provide a more engaging experience to spark Bosch associates' interest in internal matters, raise awareness of happenings outside their particular areas, and get involved in company matters/events.
Intranet Email Newsletter:
Updated the weekly internal newsletter from a text-based email to an interactive and more visually interesting design and news experience.
The process started with a research on the types of information Bosch associates needed and/or were interested in. Once I had an organized and approved list of sources, I designed assets that fit within the Corporate Branding, which could be used throughout both email and their internal social media platform.
In order to make it as user-friendly as possible, the newsletter was designed as an interactive map menu, where each asset acted as a button/link to relevant websites, shared files, and internal community spaces. This particular part of the process was my personal favorite, since it was my first time designing and testing an interactive email. It was an interesting challenge, since Outlook was limited when it came to arranging multiple assets, keeping them in a consistent place, and merging hyperlinks with them.
Assets can be viewed in more detail here:
https://www.behance.net/gallery/83446851/Web-Branding-Design-and-Image-Maps
PowerPoint-friendly Email Templates:
"Welcome to Our New Associate!" & "Congratulations on Your Promotion!" PowerPoint-based templates.
The associates at Bosch Hermosillo communicate mainly through PowerPoint guided meetings and Outlook emails, so I decided to make an easy-to-use template that any area manager could use to introduce and welcome new associates. They could use them during their meetings and I would send them along with the weekly newsletter emails.
Conveyed warmth and enthusiasm through fun graphics and colors while keeping the design within the established Branding. I made sure to use of the newly established and more colorful Global Branding instead of their classic combination of gray, red, and white.
