This summer, NYC based design studio Burn & Broad took to the streets with a self-initiated public art installation, transforming iconic city street signs into eye-catching artistic visuals. The studio, known for creating striking designs for the likes of Cardi B, Nike and Dreamville, launched their own campaign in an effort to celebrate creativity and positivity in the city they call home. A sharp contrast to the dizzying and wordy signage that typically fills the city's streets, Burn & Broad's signs create lighthearted, humorous and artistic graphics that force passerbys to look up, peal their faces away from their phones and simply...smile. 

It's a Sign™
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It's a Sign™

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2,984
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Published: