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    People hate YouTube’s 5-second wait, and yet, advertisers continue using it to post conventional advertising. To adapt our concept to the medium… Read More
    People hate YouTube’s 5-second wait, and yet, advertisers continue using it to post conventional advertising. To adapt our concept to the medium, we reinvented these ads, creating the fastest YouTube ad for the fastest car. An ad you cannot omit, although you can try. Later, a banner appeared over the video the user wanted to watch, redirecting him to the new Golf GTI’s website so that those who clicked on it could access more information. Read Less
    Published:
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
CdeC 2014             Silver - Interactive
 
Sol 2013                 Silver  -  Digital

Eurobest 2013        Shortlist - Interactive
 
Inspirational 2013   Gold - Best use of media

                                Silver - Display Banner
 
 
 
 
 
 
 
 
 
 
 
 

Advertising Agency: DDB Spain
Client: Volkswagen
General Creative Director: José María Roca de Vinyals
Creative Directors: Javier Meléndez, Xavi de la Cruz
Creative Supervisor: Marc de la Cruz
Copywriter: Patri Pérez
Art Director: Luis Di Lascio
Web team: Emilio Gonzáles, Pablo Sánchez, Aida Lopez