ロコモチャレンジ Locomo Challenge

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Graphic Design | Movie | Web・UI/UX

日本の新しい国民病ロコモティブシンドロームを啓蒙するための活動LOCOMO CHALLENGEのクリエイティブディレクション・アートディレクションを担当。
世界一高齢化が進む日本では、高齢者が何年も寝たきりのまま死を迎えています。
そこで私たちはロコモチャレンジ推進協議会とともに、寝たきりにつながる運動器の弱体化をロコモティブシンドローム、通称「ロコモ」と名付け、椅子から片脚で立ち上がるシンプルなテストとともに日本中に広めました。

‘’Locomo Challenge‘’ is an activity to enlighten Japan's new national disease locomotive syndrome.

Japan is the most rapidly aging country, thousand of elderly are spending their last days in bed, not being able to walk for years.

The Japanese Orthopaedic Association teamed with us and we defined the symptoms that muscle weakness leads to become bedridden as ‘’Locomotive Syndrome’’, and nicknamed it ‘’Locomo’’. In fact, we found over the 1/3 the whole Japanese population is at risk of locomo. Therefore, we called out widely for locomo risks and spread it throughout Japan with a simple test that people stand up from a chair on one leg.

LAUNCH SITE

https://locomo-joa.jp/en/