This video was created as a part of the Scottish Government, Bowel Cancer awareness campaign.
The brief was to make a video that would address a younger crowd asking it to nudge their older folks to take the screening test.
We had a very limited amount of time and resources to complete the project, but also quite a bit of freedom. I had really good fun putting it together.
The animation was well received by the media and featured on a number of blogs and websites around the world. Here a few examples:
It also won the Grand Prix at the Fresh Awards in Manchester.
Credits:
Art Director: Jordan Laird and Erik Ravaglia
Copywriter: Ian Greenhill
Illustration: Jordan Laird
Animation: Erik Ravaglia
Art Director: Jordan Laird and Erik Ravaglia
Copywriter: Ian Greenhill
Illustration: Jordan Laird
Animation: Erik Ravaglia