With You Studio 2023
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With You is a company that creates and distributes original analog movies that documents people's life. They also extract still images from the movies to promote their movies. They provide the possibility to rent tapes, CD's, and cassettes that are shipped directly to your house. Their target audience are people on budget with interest in movies and film documentaries. I was approached to work on building an identity that would not only portray the brand's sheer ambition and the quality of the productions, but also had to be inclusive and inspiring to attract viewers to this craft. The brand needed to convey their spirit— bold, retro but young.
Color palettes
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The colour system is flexible. Certain palettes can be inspired by a diverse colour palette based on the film, or still shots.
Every project becomes its own. However, the general brand alternates between the cools, and warm colour system to both complement and balance the retro look of the analog films, making it look young/fresh but not fighting with the retro look.
