Client 

 

Glimcher Realty Trust 

 

 

Objective 

 

Glimcher Realty Trust creates a new specialty leasing campaign every three years, and was looking to revamp theirs for 2013. This promotion is all about getting businesses to come lease space in the malls; from the mom-and-pop small businesses looking for a kiosk or larger companies to lease store space, Glimcher was looking to speak to them all. 

 

 

Solution 

 

The 2012 Specialty Leasing Campaign centers around the idea “You Fit Here.” The concept of finding one’s place is a process that is different for every individual. This seemed appropriate for Glimcher because it communicates a sense of openness in how the company does business: that they provide a welcoming place for businesses of any shape and size. To communicate this, I used a triangle motif where a multitude of small shapes are combining together to create a larger whole.The color palette was taken from the list of swatches used for the 2012 Glimcher Shared Campaign. The concept was then applied to magazine ads, wall barricades, retail merchandising units, mailers, table tents, and coasters.