Daniele Debernardi's profile

Persico & Zerbinati, Logo Design - 2012

LOGO STUDIO DESIGN

From the first sketches vary through trials, error, until the final solution. 
Or better:
Maybe the solution following the rules of clientelist ?!
 
One of the first attempts. The small engineering company is responsible to follow the manufacturer in the design of structures such as bridges, houses, struttue of various types.
Compress logo words and extrude to the sky, including hatch pattern to recall a typical section of DWG draw.
Some of the changes. Modern cut the graphics look like icon.

Change of direction from client.
Making a logo to symbolize "something" ....
Here I am struggling with then take up those that are typical elements that distinguish the architectural design. Lights, shadows, paths and sections. All together to form a logo a "trademark"
Quad version with green/lime color up
Another tentative, New shape and colour.
New simbol and variations
I SEE THE LIGHT
 
The power of the client in some way to insert their initials in the logo, have given life to this sketch and from there the way to the final road.
following the route of the new symbol, the enthusiastic customer decides this will be the main color. Some attempts on the characters and fonts.
The symbol was done!
A simple sign created from the merger of the letter P and Z sun traced a sheet... Some idea around initial concepts
black and white gathered decide the final shape, and appearance of the final project
Client love symbol.... Maybe rapSome retrò test, like '70 wallpaper and TTF elegant type.
In addition to reading the symbology so represented, it looks like a snail!
It may not seem suitable to the study but, in fact the slowness also means accuracy in the execution of the work
Then Finally:
 
The result will be a mix of latest and initial concepts. it works on white background, in black and white. 
In black bck, you will see a "negative" image. This is wanted to symbolize the blueprints that were used a few years ago.
And now this logo  a bit "retrò" represents the engineering study that I commissioned the work. 
 
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Persico & Zerbinati, Logo Design - 2012
Published:

Persico & Zerbinati, Logo Design - 2012

around the birth of a logo, even if for a small service company

Published: