I have to say that this was the first time that i have to animated something so fluid like this commercial. I was responsible for the Art Direction, so it really help to illustrate thinking about how I was going to make the animation of the Elements.

I had the assistance of my fellow motion designer Guilherme Diniz to deliver the first cut, Guilherme animated the first 4 seconds, and help me from the 4 to 10 seconds.

Also i separated some extra illustration that I really liked, but didn't enter in the final cut.