AUDI BOOTH DESIGN SHENZHEN AUTO SHOW
A 1200 sq.m. auto show project designer for an important Chinese Auto Show. Overall design follows the design language given by Audi as an continuation of the Audi motor show program.
The main task was design a unique spectacular shape that surrounds the entire booth area but keep the space as open as it's possible
The only suspending element of the surrounding construction is given to the Audi R8 LMS Cup car. The car is highlighted by additional focusing lighting and red line that combines exhibition of Racing R8 LMS and a civil R8 cars.
Overall area was divided into different areas depending on the products line. Red cars and dark flooring was dedicated to the AUDI RS models. White glossy stripe on the floor and silver cars correspond to Plug-in Hybrid an electric cars. Metallic gray flooring and bright blue color were given to Audi S cars.
Booth area was designed to meet visitors with the most popular and affordable cars in China. So that are the Audi A4, A5 and A3 line in a trendy gray non metallic color that are placed under the massive arch.