Client: Skydive Mossel Bay
Skydive Mossel Bay offers locals and tourists alike the opportunity to skydive in the Garden Route. As a unique offering that’s predominantly aimed at tourists, it’s important for their website and corporate identity (CI) to not only be informative and in-line with the brand, but also responsive, eye-catching, memorable and fresh.
From the logo to the website, I was tasked to overhaul the brand! I wanted to bring the adrenalin rush of skydiving into the logo, to further translate the experience. The V-like shape of the logo, coupled with the dot, mimics the human body in free-fall while skydiving.
