SPX Agency is a creative branding agency based in Amsterdam specialising in creating future-proof real estate brands. With its specialised market expertise, SPX Agency helps brands adapt to the fast changing landscape of the real estate industry, where the new generation of young professionals and students are changing the way we live, work and learn together. By helping to shape and build student housing, coliving and coworking brands from concept to development, SPX Agency strives to foster a sense of community living, social responsibility & sustainable growth in brands to positively influence the city of tomorrow. This bold, elegant and urban-styled brand identity project reflects the whole brand concept and represents the elements of SPX Agency’s consistent visual language.
SPX Agency is part of Super Agency’s brand ecosystem which is composed of also other two brands - Super Hospitality and Super Corporate. The colour choice is based on SA ecosystem principles, using yellow as primary colour. The colour palette includes mix of golden yellow, bold black and shades of grey, to represent elegance and to instill a feeling of sophistication.