Carmex Lip Balm – Watermelon Product Launch
As part of ADFX, I've been working with Carmex Lip Balm since 2017 to assist their strong market growth in Australia.
As an internationally recognised brand, their product line is renowned for helping lips stay soft and hydrated.
Working closely with the Australian Brand Manager and Managing Director, I've provided expertise across marketing strategy, creative direction, copywriting, TVC storyboarding and graphic design.