THE BRIEF
Redesign an everyday object
Redesign an everyday object
THE IDEA
When you pull out the inside compartment it's as if the vectored pencils on the front of the packaging are drawing a line, which then comes together when fully pulled out to show the different pencil weights an inspirational quote for the user.
When you pull out the inside compartment it's as if the vectored pencils on the front of the packaging are drawing a line, which then comes together when fully pulled out to show the different pencil weights an inspirational quote for the user.
