SPYKR Motor Oil was an internal concept project by Grand Prix Studio. This project was two pronged in that it involved designing a branded product and integrating it as a title sponsor of a racing team.
SPYKR Motor Oil positions itself as a high performance product. The associated logo also portrays a spike moving through the text, an example of literal design language. The spike, with no surrounding text, also acts as an identifying mark for the brand.
We also wanted to incorporate team sponsorship into the SPYKR brand through a fictional McLaren GT3 team. For the purpose of this study, we transcribed SPYKR’s entire brand, which at the time had only communicated effectively on an oil bottle, and appropriately scaled it to work across an entire car. and team equipment without losing their brand’s identity.
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