CPS-IT Brand Identity
CPS IT is a full-service Internet agency based in Berlin, founded in 1998.
In order to provide the CPS-IT brand with a timely, appealing appearance, we have redesigned the corporate identity. We designed a playful and exciting visual identity, that better represents a contemporary tech company.
When we set out to create the brand identity for CPS-IT, we started questioning ourself on how to translate the professional expertise service into a visual language.
The solution was between technological and rational. Between automation and technology. The brand idea derived from the visual combination of blocks of code and the computer keyboard used to type it. We try to represent this world with a more playful and simplistic approach, giving a distinctive character to the brand.