Benetton Rainbow Machine is Jean-Charles de Castellabajak's first collection for classic fashion brand United Colors of Benetton.
The “Rainbow” represents a vision shared by Luciano Benetton (founder of the brand) and Jean-Charles de Castelbajac. “Luciano and I are all about color”, says the French designer, who explains that the collection’s palette will be mainly based on the primary colors of the rainbow – yellow, red, green, blue – with some touches of black. “Machine”, by the other hand, is a tribute to Benetton’s great industrial tradition, its know-how and its one-of-a kind technological expertise. The runway will feature actual knitting machines in a set with enormous close-ups of products photographed by Oliviero Toscani.
Inspired by that, the Japanese arm of the brand decided to launch the collection by collaborating with young artists and influencers that carry the same message as Rainbow Machine.