The idea for Colgate POSM is to promote healthy oral habits in a contemporary aesthetic that will attract people's attention.
The color scheme used involved red which is a very strong color. Hence, lot's of neutral tones like grey and white can be observed to tone done the stand.
The shape of the POSM is inspired by Colgate label as observed it is tapered down as it goes. The mirror placed at the side is for people to do a self-check on their teeth after watching the Colgate infomercial.
- Final Concept in video
- Sketch of the intended concept idea
- Packaging Labels
- Overall In-context shot
