Microsoft AI+ is a community event aimed at business leaders, educating them on AI innovation.
AI should be user-centric with a fluidity and cohesiveness between humans and AI. The event needed an identity system to communicate this.
Because of this, the AI+ pattern is designed to always have some form of human interaction. On web, this is mouse cursor input. And in static imagery, the pattern always works around the subject of the photograph.
The ‘+’ used throughout the identity has been derived from the negative space in the Microsoft logo.
Motion Design: Modestas Jurkus
