How to tell adults that their decisions affect all family members?


The social campaign "Save the family" is a 30-second spot made for "The Mother and Father Foundation", broadcasted on TV and Internet platforms. The aim of the spot is to make parents aware that divorce can pose a serious threat
to the development of children, as well as to encourage taking a stand to prevent them.




.
.


Story takes place in the children's imagination. They are afraid of what's going on with their parents, and discuss the dad's absence after the light goes out. Whole thing starts to visualize in the form of nightmares created from lights and shadows.​​​​​​​





Our task was not only to create the animation part, but also to direct the voice actors and to shoot the video scenes.
Thanks to our producer, Mikołaj, one of the rooms in our office had turned into a proper children's bedroom!

The animation part was made with a mix of cel and cut-out. By making use of traditional techniques of animation
we were able to morph between the objects and make shifts in camera angles.​​​​​​​




Also take a look at these sweet concepts to get a glimpse of how we had approached the project in the first place.

Thanks to large shapes of bold color we were able to make the visual communication clear and easy to follow,
even in the most dynamic scenes. Addition of small subtle glows emphasized the ethereal character of the plot.


studio pigeon corporate video production, company best corporate videos, animation movies animation, explainer vide
education, civilrights, community, world, change, public service announcements animation, animated public service announcement, studio pigeon, social campaign animation, free, freebies


​​​​​​​P R O D U C T I O N   T E A M

Art Direction: Rafał Blecharz
Copywriting: Rafał Blecharz, Maria Pawlikowska
Concept Art: Matteo Ciompallini
Storyboard: Maria Kulpa
Animatic, Illustration and animation: Matteo Ciompallini
Camera crew: Marcin Wrona "Sztukson Studio"
VFX and Postproduction: Rafał Blecharz
Sound Design: Studio Praga
Production Manager: Mikołaj Błoński


Save the family - social campaign
76
683
4
Published:

Save the family - social campaign

The social campaign "Save the family" is a 30-second spot made for "The Mother and Father Foundation", broadcasted on TV and Internet platforms. Read More
76
683
4
Published:

Tools