Visual identity and design for GLOBE ART POINT in Helsinki. GAP is an organization established by Finnish and non-Finnish born artists and culture workers residing in Finland. It aims to promote and support the status and working conditions of the community of international artists and cultural workers in the country.
The logo was created considering the debate on integration and assimilation within migrant communities around the world. The three triangles resembles a process of movement regarding what it means to be inside, outside and in between.
The design was originally conceptualised as a logo system that would be able to mutate considering the wide range of activities and art disciplines involved in the organization.
Chock illustration by Ana Jaumandreu.