Kimochi is a senior center located in Japantown, San Francisco. The main message behind Kimochi is to continue the Japanese Tradition on care and support for seniors. Kimochi was in need of a rebrand, including their logo, website, and even collateral. The logo was recreated to show unity through the use of the circle replacing the "o" in Kimochi. Their website was created for more ease of access through the reorganization of information. The collateral includes t-shirts, mugs, bags, and a gate-fold brochure.