Naming and corporate identity for the toothbrush manufacturer
More is a manufacturer of eco-friendly toothbrushes. Products are varied and absolutely safe. Therefore, our client decided to develop a new identity for the brand to make it more fresh and modern.
Our task was to create a corporate identity that will emphasize the environmental friendliness of the company.
An important point: with the help of a new branded palette it should be convenient to encode the direction of production.
We came up with the name MORE. In Russian it means "sea". Toothbrushes and water are the ones when it comes to oral health. The naming of the company reflects its environmental friendliness and "naturalness".
Thats why More is "More than brush", "More than ocean". MORE — it is more than toothbrushes.
More already has a sea, so it's time to add some pebbles to it.
Pebble is a metaphor: the sea polishes it, makes it clean and smooth. And More cleans teeth every day.
The smooth letters of the sign refer to the smoothness of the sea pebbles and make the logo soft. So it is a brand you want to trust. The logo can be used for any purpose: on the website, packaging. It remains visible and recognizable everywhere.