For Fall 2018, Milly designer Michelle Smith used the idea of chromatic dressing & the colors of the rainbow to speak about inclusiveness, individuality and coming together. For the campaign, we created a series of images based on this idea.
Michelle said, "The world is so polarized that I want people to feel welcome to my brand." This was our inspiration. In the campaign photography, the concept and style choices were made to reflect a space in this world for both self-expression & unity. The campaign was featured in print, OOH, digital advertising, and on Milly’s website.
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Creative / Art Direction: Jessica Walsh Design: Matteo Pani, Gabriela Namie, Angela Iannarelli, Rachel Denti Photography: Henry Hargreaves Makeup: Anastasia Durasova Production: Erica Grubman