The Brief:
Scivantage, a firm that provides technology solutions to financial institutions, was looking to refresh their brand. The company had to progress and position itself as a savvy technology firm, without changing the logo or core color palette.
The Approach:
The strategy was to bring new energy and purpose into what was a dull and sterile brand identity. The logo's orange and gray color palette had to stay in tact, but was tweaked slightly making them more vibrant. New graphics of sweeping curves were introduced that communicated the firm's dedication to being dynamic in the ever evolving world of technology.
A large focus was placed on building a more robust and cohesive brand identity around the product line, which previously didn't exist. Product colors were reinvented to create a modern and harmonious look. Iconography was added, providing each product with it's own distinct identity, which could be carried through to all touchpoints.
Comprehensive brand guidelines were created which set the standard for design across the firm, not only for marketing and advertising, but for the UX and visual design of its products as well. The new brand identity was applied to all facets of the business from office interiors, to print and online materials, creating a compelling and cohesive brand experience.
