Transfers are not stickers.
History of the Instant Lettering:
from Revolution to Revival.
Starting from Letraset's history, this research originates from the curiosity to discover a fundamental tool for graphic design history, focusing on the different ways of working after the advent of the “rub-down” system invention by Letraset.
A project by
Giorgia Florenzano & Alessandro Latela
Supervised by Silvia Sfligiotti
Culture of graphic and design course
MA in Communication and Design for Publishing
ISIA Urbino 2017/2018