How would you pronounce this Brand Name
by seeing their logo?
SAA..AP ??? If I'm not wrong
But for their employees it is 'S' 'A' 'P'
This S.A.P vs SAP, public vs employee recognition is a branding problem and this is how i have solved it by keeping their brand recognition intact.
Give a Love if you agree and share it to your S.A.P Guys
Social Media Handles can be changed in the same way too...
