Mood Café

When we are tired, we want to eat.
If we are sad, we want to eat. When we are happy, we want to eat.
There is no doubt, humor is related to food.

The colors are a harmony between taste and psychology.
Purple was present at the briefing and I confess that I found it a bit odd when I associated food, mood and coffee with purple. But a good search and a few pages of book, read and read, came to a color that solved all this, orange.

Whether at a picnic, home table or restaurant, the plaid pattern reminds us of a food environment. A place to sit, talk, share and eat light. Taking this reference the pattern of Mood Café brings the plaid element in highlight and is composed of geometric shapes representing plates, sandwiches, pastries, cups, cloths, towels and etc.

Mood Café's identity aims to bring the mood and food relationship closer and closer to the customer, to show him that Mood can serve him at all times of his day. This is represented with a dynamic logo that gains expression whenever mood changes, but with happiness as its main expression.


Mood Café
415
4.3k
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Published:

Mood Café

Mood Café's identity aims to bring the mood and food relationship closer and closer to the customer, to show him that Mood can serve him at all t Read More
415
4.3k
9
Published: