Why Silver Spoon?
After half a year super intensive "Graphic Designer" course students were given several projects to complete their studies. As a final project I chose "Silver Spoon". It is a authentic restaurant with traditional Azerbaijani cuisine located at Caspian sea boulevard. The reason why I chose "Silver Spoon" is its challenging concept. Because it is hard to impress people and to standout among dozens of existing restaurants.
Silver Spoon - a restaurant targets middle class and offers semi-luxury environment to locals and foreigners. It combines mainly traditional and some European cuisine to meet guests expectations. It can be franchised by entrepreneurs living at seaside metropolitan city and sharing the same values in term of customer attitude.
About Logo
Logo - I have added Caspian seaside, Silver Spoons and family table details while designing Logo. As a result it consists of ship wheel, plate and silver spoons. Synergy and harmony among those details fully represents its main concept. Ship wheel in the background of 8 spoons in a plate.
The color of the restaurant is Navy Blue representing Caspian Sea. Main focus was given to the logo because visual objects are eye catching and it is easier to be remembered by guests. As time passes our invaluable guests will identify themselves with Silver Spoon brand, because it is hard not to be loyal to us.
