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MASP Identity Design
MASP Identity

Rebranding of MASP (Museum of Art of São Paulo Assis Chateaubriand), an art museum well known for its headquarters, a 1968 concrete and glass structure designed by Lina Bo Bardi, whose main body is supported by two lateral beams over a freestanding space, considered a landmark of the city and a main symbol of modern Brazilian architecture.







FOR DESIGN PORTFOLIO @ SVA
INSTRUCTORS: PAULA SCHER & COURTNEY GOOCH

DESIGN: SAMUEL KIM (@BYSAMUELKIM)
WWW.SAMUELKIM.DESIGN



MASP Identity Design
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MASP Identity Design

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Published:

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Attribution, Non-commercial, No DerivativesAttribution, Non-commercial, No DerivativesAttribution, Non-commercial, No Derivatives