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... if we see design creativity from the human cognition point of view, then design involves different reasoning, knowledge, and most importantly aesthetic value in the creative processes. 

     For exploring the driving forces of creativity in design, cognition should be specified and the definition could be further defined operationally as: the particular actions of consciously operating knowledge through some reasoning to generate a design idea that has a certain functional, aesthetic, and marketable value; and that resulting production is new, novel, beautiful, and accepted by public. Such actions of creation can also be utilized as an indicator of a person’s problem solving skill and ability for generating new things.