Client: Essential Garden
Service: Art Direction / Brand Identity / Package Design
Sydney-based Essential Garden is a beauty brand that works insightfully to create organic skincare products extract from finest quality ingredients mother nature has to offer. All products are vegan and cruelty free.
The Challenge
While the brand is fully confident in their product but quite contrary to the visual aspects of the company. Therefore, they want to make a strong brand identity and embrace the packaging design aesthetics that consumers are drawn to, but still stand out on the shelf. However, they have been struggling in the process due to the lack of visual support.
The Solution
Keeping to the core of the brief we have developed a memorable brand identity system and package design that the brand is all about: luxury, sophistication design with the added benefit of making the product instantly giftable.
SYMBOL & LOGOTYPE
Nature holds a profound elegance in its flow, balance and beauty. We feature bird as our symbol which share a visceral observation and appreciation of nature that relates to the naturalness and organicity of the ingredients. The Logotype inspires by a serif font which stands at attention designed to appear sophisticated and classy.
PACKAGING
We were also helped to craft a packaging pack for the release of their premium line called LUXE No.9.
We developed a series of packaging in a way that is inviting and rigid using 1.5mm thick paper finished with a debossed gold foil logo & text give these boxes subtle yet elegant look to compliment the precious contents inside. The product line
consists of 3 Serums (moisturizing, anti-aging, brightening) that come bottled in recycled glass and plastic.
