While with Pierce-Cote Advertising, I led the creation and execution of Cape Cod Healthcare's (CCHC's) 2011-13 brand-building campaign. CCHC is Cape Cod's leading healthcare provider and largest employer. I served as creative director and art director on all advertising work, which introduced the tagline: “Cape Cod Healthcare. We’re taking good care of you.” The campaign's success relied on the utilization of a series of real "life-changing" patient stories and the participation of many CCHC "rock star" doctors. Successful outcomes were portrayed with engaging honesty and eloquent realism in TV, radio, print and interactive advertising. The branding campaign succeeded in contributing to two consecutive years of record revenue growth, increasing brand awareness and garnering numerous NESHCO awards for creativity and ROI effectiveness.