Balvanera Brewlab is an independent brand that produces beer in an artisanal way. In 2018 we received the commission to design his first creation, a lager beer with a lot of personality.
The name Origin was chosen by Federico Zabotinsky -an Argentine chef with his own restaurant in Spain-. The name was a tribute to its origins in the neighborhood of Balvanera in Buenos Aires and the intention to mark a starting point to continue creating beers.
The concept of origin lies in the origin of the creator, Argentina. For what we create a pattern based on playing with the representation of this country on the map in different scales and directions.
With the juxtaposition of elements we managed to create an imaginary map, which does not exist and rethinks the concept of origin. Start from a place and create your own origins.
Thus, we create a skin that would wrap the label of the bottles and on which all the information would be printed. We wanted to create a bottle that was recognizable in the market and in the hand throughout its 360º.