We created the brand identity, website and photography for Maxwell, an outerwear non-profit in Detroit, Michigan.
Maxwell Detroit was launched within Empowerment Plan, a non-profit that provides employment for homeless individuals to manufacture sleeping bag coats for those in need.
Visit our Case Study for more information.
Agency/Studio: Sagmeister & Walsh, 2018 Creative Direction: Stefan Sagmeister, Jessica Walsh Photography & Video: Zak Mulligan Design: Chen Yu, Gabriela Namie Additional Photography: Sarah Hopp Prop Design: Arielle Casale Production: Molly Brunk, Erica Grubman
