Benefit Cosmetics reached out to us for the launch of their new Roller Liner Matte Liquid Eyeliner, with the campaign concept “Break Up With Your Old Liner.” We created a series of images for social media around the idea of women breaking up with their old liquid eyeliner for something more reliable that doesn't smudge:
Roller Liner Matte.
Roller Liner Matte.
These images were released on Benefit Cosmetics’ Instagram handle, as well as Benefit’s regional Instagram handles, both as a paid media campaign as well as organic social assets.
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Agency/Studio: Sagmeister & Walsh, 2018 Creative Direction, Copywriting: Jessica Walsh Design & Copywriting: Rachel Denti, Gabriela Namie, Angela Iannarelli Production: Erica Grubman Photography: Sarah Hopp Set Design & Prop Design: Arielle Casale Wardrobe: Erica Grubman, Arielle Casale Type Design: HeeJae Kim Retouching: Matteo Giuseppe Pani, Daniel Plateado
