Benefit Cosmetics


Benefit Cosmetics reached out to us for the launch of their new Roller Liner Matte Liquid Eyeliner, with the campaign concept “Break Up With Your Old Liner.” We created a series of images for social media around the idea of women breaking up with their old liquid eyeliner for something more reliable that doesn't smudge: 
Roller Liner Matte.

These images were released on Benefit Cosmetics’ Instagram handle, as well as Benefit’s regional Instagram handles, both as a paid media campaign as well as organic social assets.

Visit our Case Study for more information.



Agency/Studio: Sagmeister & Walsh, 2018 Creative Direction, Copywriting: Jessica Walsh Design & Copywriting: Rachel Denti, Gabriela Namie, Angela Iannarelli Production: Erica Grubman Photography: Sarah Hopp Set Design & Prop Design: Arielle Casale Wardrobe: Erica Grubman, Arielle Casale Type Design: HeeJae Kim Retouching: Matteo Giuseppe Pani, Daniel Plateado

Benefit Cosmetics
432
5,098
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Published:

Benefit Cosmetics

Benefit Cosmetics reached out to us for the launch of their new Roller Liner Matte Liquid Eyeliner, with the campaign concept “Break Up With Your Read More
432
5,098
14
Published:

Creative Fields