Gold & Gems Fine Jewelry was originally an independent brand name and website; but now functions as an overarching brand for diamond, diamond-like and jewelry-related products.
The client wanted to consolidate brands to lower costs and maintenance needs. We created a straight-forward strategy to tidy things up.
The client wanted to consolidate brands to lower costs and maintenance needs. We created a straight-forward strategy to tidy things up.
Brand strategy development
Co-branding guide development
Logo spacing development
Co-branding guide development
The old (left) and the new (right) Gold & Gems website
Logo and imagery pairing examples
Various banners
