Taking inspiration from the numeric aspect of the agency's name, we decided to strengthen the messaging behind '50 brands'. We felt that the name was in a way daring, and that 50 was a significant number - this inspired us to interpret the name in a way that makes it look even more powerful than it already sounded. We also thought that the number 50 consists of all these numbers between 1 and 49 - and this collection of numbers makes it similar to the Lotto game and its lottery tickets, which might be perceived as some sort of a magical, encrypted code. In a logo that might take many various forms, we are deciphering the 50Brands code: the flexible, ever-changing and customizable approach that the agency takes to each one of the clients they represent.
50Brands is a PR and brand strategy agency based in Berlin, founded by
Magda Machajska in 2017. The agency fosters the development of up-and-coming fashion labels, increasing their visibility and appeal on the international circuit. Supporting future fashion stars in the areas of public relations, celebrity & influencer marketing, brand strategy, art direction and production, 50Brands enables the sustainable growth of their clients' labels and prepares their businesses for success in the global fashion economy.
Creative Direction: Robert Mendel, Jacek Walesiak
Art Direction: Robert Mendel, Jacek Walesiak
Graphic Design: Jacek Walesiak, Marta Czuban