As stated on my "JUST." piece, I was working with a startup company starting July 2012 and in December of that year I began a process to rebrand.

After having to toss out my initial idea due to being concerned at the possibility of stepping on toes, with my branding plans similarity to a designers site branding, I had to use a different name.

Took a couple weeks, after making the original name and logo, to think of a new name I was confident with, as the first one took a month as is.

When I figured out a name, I used the same typography style as the original, since the symbol mark worked for this one as well. I rotated it, but it was still the same. Instead of the symbol representing the J, U, S, T and period from the old name, it now represented the d and 8. I kept the arc without real reason. It can sort of fit the n of n8.

I adjusted the core colour, making it more bright and vivid, and kept the other colours used for service branding and marketing.

The 8 stands for the ideals of the company:

Growth
Balance
Integrity
Unity
Passion
Communication
Perseverance
Professionalism


Honestly don't like professionalism in the list, because the whole point of the balance was to balance fun with professionalism /: so it makes it kind of redundant. I want to change it.

The start up company has had to be put on halt, though, because the boss has had NO time to put any effort into it.