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    To communicate to a new database Volkswagen wiper blades, we created an email knowing the email client would block the images. When users opened … Read More
    To communicate to a new database Volkswagen wiper blades, we created an email knowing the email client would block the images. When users opened the message, they found, in the email’s HTML table base, an image (without images) made up of 600X400 cells in hexadecimal colors. When they clicked to enable the images, the table’s cells became GIFs that together made up a fully-defined image, just like users when the wiper blades in their Volkswagens are in good condition. Read Less
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Sol 2013                                  Bronze  -  Digital
                                                Finalist  -  Direct Marketing
 
Cannes 2013                           Finalist  - Direct
 
Eurobest 2013                         Silver - Direct
 
Inspirational 2013                    Silver - e-mail Marketing
 
El Ojo Iberoamérica 2013        Bronze - Interactive
 
 
 
 
 
 
 
 
 
 
 
 
 
Advertising Agency: DDB Spain
Client: Volkswagen
General Creative Director: José María Roca de Vinyals
Creative Directors: Javier Meléndez, Xavi de la Cruz
Creative Supervisor: Marc de la Cruz
Copywriter: Patri Pérez
Art Director: Luis Di Lascio
Web team: Emilio Gonzáles, Pablo Sánchez, Aida Lopez
 
Email: http://www.volkswagenonlineteam.es/__temp/pixel/VW_CRM_Email_browser.html