Syncopation occurs when a variety of unexpected beats are blended to make an interesting and unusual rhythm. Syncopation wine was created with a variety of unexpected flavors, a rhythmic blend of red and white grapes making an interesting and unexpected cuvee. We worked with Wine Guru Mike Ward to create these fun labels, as well as the Syncopation logotype. Our goal was to create a sense of vibrant rhythm with a nod to the musical inspiration through bright graphic rays of color with a storm of musical notation symbols dancing in between.