Till recently it was free pocket size mag, but since the levels
of attention to outdoor & extreme sports start climbing,
it was time to get out
The content - bold, brave and powerful
in a need of a new layout, fonts and design.
With athletes from around world including RED BULL's
top notch stars, adventurers, photographers
and pretty much the most interesting people all over!
Less is more - once a season, it will bring
the newest & hottest achievements in sports, nature & culture on
100% recycled highest quality paper Dalum (Denmark),
using only nature friendly technology European Flower,
Nordic, German Blue Angel and Napm.
but how to make people
keep & respect
every issue was an challenge.