Mask Principles Branding
Part of helping Jeff Mask build his brand, Mask Principles, was defining what he believes and what he wants people to believe about him as a coach to top-level executives. The whole reason his coaching business exists is to help these leaders create powerful transformation in themselves and the leaders they have stewardship over through four key principles: Mentality, Action, Spirituality, Kindness.
His logo is an abstract visualization of a tree made of four circles, each representing a principle. We defined his brand attributes to be humility, curiosity, and growth-minded. The tree seemed to be the perfect symbol for these attributes along with the "transformation" concept and belief. Throughout history, trees have been the place where powerful transformation has taken place: the tree of knowledge of good and evil, the tree of life, the tree of enlightenment in Buddhism, the tree of immortality in Islam, and so many more.
His logo is an abstract visualization of a tree made of four circles, each representing a principle. We defined his brand attributes to be humility, curiosity, and growth-minded. The tree seemed to be the perfect symbol for these attributes along with the "transformation" concept and belief. Throughout history, trees have been the place where powerful transformation has taken place: the tree of knowledge of good and evil, the tree of life, the tree of enlightenment in Buddhism, the tree of immortality in Islam, and so many more.
