AB InBev Efes Russia
ESSA
Our directors, Becho & Mab partnered with Action Film to create a series of animated and colorful spots for ESSA's AB InBev latest campaign. A sophisticated art direction and dynamic traditional animation created an eye-catching visual style for a young and demanding audience. Smooth transitions, camera works, fresh and vibrant colors, and lots of fruits and bubbles were accomplished with a wide range of techniques that went from 2D animation, motion graphics, and CGI.
2019
DIRECTOR
DIRECTOR
BECHO & MAB
CREDITS
AB InBev Efes Russia - Marketing Manager Mariya Dementeva Senior Brand Manager Ekaterina Rakcheeva ACTION FILM Russia - Creative/Art Director/Copywriter Ivan Davydov Original music Ivan Davydov & Alex Glazkov Executive Producer Alexandra Naumova Assistant Producer Danila Bushunov Postproduction Producer Viktoriya Vashchinskaya TRONCO - Directors Mab & Becho Executive Producer Lautaro Brunatti - Leticia Christoph Line Producer Fernando Fasano Coordinator Cynthia Mendez Director Assistance Pablo Kondratas Art Director Juan Barabani Art Assistance Andrea Devia Storyboard Martin Santos 3D Animation Javier Bianchi - Alejandro Martos - Norbits 3D Styleframe Eduardo Escalante 2D Lead Animation Pablo Kondratas 2D Animation / Layout Claudio Iriarte - Leo Campasso - Marcos Cof Bayugar - Rodrigo Moraes - Manuela Calderone - Demian Garnero 2D Anim Assist / Clean Up Florentina Gonzalez - Lucia Vidal - Victoria Farelli - Julieta Soloaga - Gaston Herrera - Florencia Ponticelli - Mailen Lazaro - Sofia Ruocco Composition Artists Luis Masdeu - Diego Ortega Color Grade David Vargas Creative Development Soledad Torres - Florencia Cammillieri - Belén Guerra Making of Ignacio Loizaga
