PROBLEM AIGA annually hosts a portfolio review for any designer to participate in, and requires branding of the arrangement to distinguish it from past competitions.
SOLUTION A style was chosen that metaphorically represented the plethora of personalities and skill sets that would be present at the AIGA portfolio review. Type and icons were also chosen specifically because of their symbolic meaning.
COMMENTS In order to be consistent in applying the ideas behind the project, it was kept highly collaborative. Peers were constantly brought in to give critique or suggestions and give their own ideas about what design meant or what they enjoyed about design.