NatGeoWild
GLOBAL REBRAND 2018


The underlying premise was to keep the current tone of voice for NatGeoWild, in a fresh and modern redesign bringing it closer to NatGeo channel as a core branding. 
We reinterpret the main elements in a unique and functional way for the Wild spirit. Enjoy it!









NATGEOWILD IS ____


Textured / Stimulating / Colorful / Immersive / Closer / Natural / Visceral







FROM NATGEOCORE TO WILD PERSONALITY ____


Yellow icon / Index line /  Scrolling behavior / Dynamic movements / Z Depth








GENERAL LAYOUT ____


Window / Macro texture / 
Aerial view / Animal skin / Naturalness fractal geometry









COLOR PALETTE ____


Natural colors blends through the texture of nature as a single continuity. 
The movement of the gradient works like the light or the shadow in the natural environment.









ANIMATION BEHAVIORS ____


Choreographic animations / Rhythms of nature: dynamic / reactive.









ANIMATION BEHAVIORS ____


Animal interaction gives 
a friendly spirit to the brand.










C R E D I T S  ____________ 

Client: National Geographic Channel
VP Creative: Mariano Barreiro
EVP Global Brand Strategy: Emanuele Madeddu

Work done in Flopicco Design Studio
Creative Director: Florencia Picco
Art director: Romina Giarrizzo

PROJECT 
NATGEOWILD
CREATIVE TEAM
Art director and Brand design lead: Romina Giarrizzo
Design: Elia Iandolo, Romina Giarrizzo
Lead animation: Marco Salemi

GRAPHIC PRODUCTION
Project manager: Fernando Vallejos
Animation optimization: Pablo Camino, Martin Polech 
Off Air: Alejandro Guatelli




YEAR 2018  
Silver Award for General Brand Design Package at Promax Europe.  





____________ 
All images are copyright of their respective owners and
are not intended for commercial use.*




THANKS FOR WATCHING!





NatGeoWild. Global Rebrand 2018
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Published:

NatGeoWild. Global Rebrand 2018

NatGeoWild. Global Rebrand 2018 The underlying premise was to keep the current tone of voice for NatGeoWild, in a fresh and modern redesign bring Read More
110
828
6
Published: