Amazon Kindle wanted to roll out its global proposition of "Reading Anytime, Anywhere" in India, too. Based on the brief and specific asks, I conceptualised a narrative and the corresponding script that brought to fore the product USP in a modern Indian sub-context. The spot thus created was extensively leveraged on both online and offline mediums, raking in millions of views and impressions. 

When Kindle received an actual heartfelt letter from an eleven year-old, it decided to return the favour. I conceptualised, co-planned and scripted this surprise for the little girl that was nothing short of a fairy-tale story. And for the obvious reasons, it got etched in everyone's head owing to the punch it packed.