Development of corporate identity of the official quality sigh, which marks the Kuban products that passed quality control.
The quality mark "Made in Kuban" is a symbol of conscientious attitude of the producer to quality of goods and a symbol of mutual respect of participants of the market. Since 2018, a simplified version of the sign is used to mark approved Kuban products.
It is not easy to make the sign universal enough to conveniently use it in a variety of formats, but we managed it: even on a small sticker elements do not merge into a motley spot, the image remains easily distinguishable. Please note that the sunflower (the main element of the sign) may not look archaic and "agrarian", but aesthetically, modern and dynamic.
The developed several versions of the sign, the principles of decor of trade zones, models of POS-materials, the rules of competent embedding of the sign in multi-color and plain packaging — all this allows manufacturers, sellers and organizers of fairs use the sign without errors, if they have the rights.
In the end, it is this small icon with great value can affect the perception of Kuban products both in the region and throughout the country. "Made in the Kuban" done for a full due!
